customer focus

We recognize that all our customers have come to us by choice and it is our job to support and enhance their business activities. We pursue all actions with the success of each one of our customers in mind. We strive to exceed expectations for service levels and performance. We believe that communication is the lifeblood of any relationship and we listen and respond to our customers at all times.

efficiency

We view efficient, lean operations as a core competency of our company that separates us from the competition. We know that high productivity enables us to simultaneously provide a higher quality service at a lower price. We explore many ways, both mundane and innovative, to enhance the value of our service and we value any idea or process that can give us an edge.

quality

We set high standards for quality and we work hard to consistently deliver the best possible service and product to our customers. We are always measuring our performance against previous standards, striving for continuous improvement toward an ideal. We realize that the way to maintain a strong business relationship is to provide service that is simply better than everyone else’s.

information

We develop and apply management systems based on reliable information, data, and analysis.  We extract deeper meaning from data to support decision making at all organizational levels. We use facts to assist planning, identify sales opportunities, increase productivity, track supplier performance, employ benchmarking, reduce costs, and more.  We manage through knowing.

leadership

We aspire to lead and achieve ambitious, tangible results on behalf of our stakeholders in working to fulfill our mission and vision. We encourage leaders at all levels of management to develop strategies, raise expectations, create new methods for achieving excellence, increase our customer focus and to teach, train and motivate constantly. We honor role models and mentors.

teamwork

We treat each other with mutual respect and communicate openly in a friendly environment. We appreciate each other’s contributions to delivering a high quality, high value service to our customers. We recognize the dual need to work together as one unit, toward one collective achievement and the need for individual recognition. We seek ways to succeed as individuals and as a company.

associates

We recruit free-thinking, capable associates who are open to our philosophies and our ways of doing business. We invest in our associates through training, mentorship and education programs and strongly believe in setting associate level goals to increase development. We value Human Resources above all other departments. Our company’s raw material is smart people.

empowerment

We provide channels for any associate to talk with and be heard by management at any time. We endeavor to create an environment that embraces associate ownership of work, praises innovative solutions to problems, and hails the entrepreneurial spirit. We celebrate our associate’s creativity and determination to do a job right the first time. We value effort and reward positive results.

accountability

We assume equal responsibility for our successes and our failures. We understand that sometimes the only way to improve is to acknowledge our individual and collective failings, to internalize them and finally to learn from those experiences. We also humbly delight in our own and our collective successes and, when appropriate, take the time to appreciate a job well-done.

fairness

We believe in the Golden Rule, “In everything do to others as you would have them do to you.” We believe suppliers should earn a fair price in return for their work and effort and we expect to earn a fair profit in return for our work and effort. We believe that our customers should be treated with fairness always. We believe our associates should work hard and share in the rewards of their hard work.

integrity

We work hard to earn the faith of all our stakeholders. We cherish this bond of trust and recognize that once abused, it can be difficult or impossible to fix again. We do not accept quick fixes simply because they are the easiest and we do not hide or minimize the true scope of potential problems because we are afraid. We think that it is important to keep our word and we are always true to our core values.

fun

We sincerely hope that our management and our associates will find joy and fun in their work day lives. We view a relaxed and enjoyable work atmosphere as being an integral part to having a satisfied, productive worker and a satisfied, well-balanced life. We give a rousing round of applause to general silliness and make a serious effort to be serious but not too serious. And we like to karaoke.

stewardship

We are keenly aware of the multiple and diverse set of stakeholders who have freely given their faith and goodwill to our management. We are committed to supporting our customers, creating jobs, increasing shareholder value, providing dividends, valuing associates, and living up to our outside obligations in a balanced and ethical way. We place the greatest importance in our role as responsible stewards.

community

We are proud of our company’s Thai roots and understand that the communities we do business in are equally passionate about their local roots. We place great importance on respecting, understanding and honoring the local differences of wherever we are. We all share a collective responsibility to make a positive and lasting impact in the communities that have warmly welcomed us.

environment

We respect the well-being of the environment and strive to consistently follow the 3 R’s (recycle, reduce, and reuse). We expect our suppliers to care about the environment and to have policies that demonstrate so. We believe that doing what is right for the environment is good for business, both in the short in the long run. We feel the environment is meant for our children, not only ourselves.

public trust

We strive to conduct all public interactions with honesty and integrity. We donate a percentage of our profits every year to causes and charities that support the public communities in which we do business. We work to foster a shared sense of public interest and common good among our associates because we care about our role and place in the world. We pledge ourselves to do goodness.